According to IDSA (Interactive Digital Software Association) Chairman Lowenstein and the numbers from their polling firm, Peter D. Hart and Associates (who are these shadowy associates?) this is so. 60% of Americans play games regularly.

"Revolution is at hand!" screamed Lowenstein when delivering the news. "Movies? Television? Ha! We will bury you!" he yelled after removing his shoe and banging it on the table. When pressed however, the grim Chairman admitted that some of that 60% could be just playing Solitaire, Ultima Online or Quake III instead of, y'know, real games.

DigiScents announced that over 200 game developers have applied on their website for the company's proprietary ScentWare Developers Program (SDK). The SDK lets developers do something almost nobody wants them to do, incorporate smell into game worlds. DigiScents thereby joins AromaJet in the race for "smell-technology" prominence. DigiScents uses a unit it calls iSmell hardware, which works as a descriptor for the target audience as well. Don't believe me? http://www.digiscents.com.

What would Erathia, Britannia, Stroggos and Soldier of Fortune's gameworld, Goremerica, smell like exactly? What would Daikatana smell like? Anyway, these tech conundrums will be answered soon. I can't wait for the immersive quality it adds those endless FPS sewer levels we've been playing with since Doom debuted. At this time it's unknown if there is anybody worthwhile among that developer list but I'd wager big players like Valve and Id Software are waiting until they can perfect the distinctive odor of large wooden crates before committing to supporting this wondrous and needed technology.