|
[an error occurred while processing this directive]
|
Trade shows are a mixed bag. Some, like the most recent E3, feel like you totally wasted several days. The crowds are insane, there are no new significant product announcements and your ears ring for days after from all the noise. Others, like the more recent Macworld New York, show why they have trade shows in the first place. There were a few important announcements, while the crowd was big, it wasn't painfully so, and the booths with the big stereos only played them loud enough for their audience, not the whole damn city.
There were three major announcements at Macworld. The first was the debut of Apple's new consumer laptop, the iBook. Priced at a low $1599, this laptop should be the iMac of portable computers. Historically, Apple has captured about ten per cent of the laptop market when their price point was far higher than that of their competition. Now, with a price that is the same as or lower than their competition, Apple should do quite well. The addition of a wireless networking system called the Air Port sets the iBook up as a good business and school networking and computer solution. And did we mention that it comes in both translucent orange and blue? Apple calls the colors tangerine and blueberry. Interesting things could happen when first time computer buyers choose between a translucent stylized iBook and the gray slab of a Toshiba sitting next to it.. For more details, you can check out our iBook preview right here.
|
|
|